Shelby Design Group is a boutique interior and architectural design firm known for creating timeless, sophisticated spaces. With a portfolio that spans residential and commercial projects, their work reflects creativity, precision, and a deep understanding of modern design aesthetics. Despite a strong reputation in the design community, their digital presence didn’t reflect the caliber of their services. https://shelbydesigngroup.com/
Shelby Design Group partnered with AdBoex to refresh their online identity and improve their digital outreach. Our services included a full website redesign, SEO optimization, responsive layout development, user experience enhancements, and performance tracking all tailored to attract high-value design clients and communicate the unique visual language of their brand.
Although Shelby Design Group had a strong offline reputation, their website wasn’t aligned with their brand image. The design was outdated, difficult to manage, and didn’t engage users effectively. They were missing opportunities to connect with potential clients online and lacked insights into visitor behavior. The team needed a solution that merged aesthetics with function—something as elegant and well-thought-out as their own designs.
| Challenge | Solutions |
|---|---|
| Outdated Design Aesthetic: The website didn’t reflect the sophistication and creativity of their design work. | We introduced a modern, elegant design with visual storytelling that highlighted their portfolio and design ethos. |
| Low Search Visibility: Despite their expertise, Shelby Design Group wasn't ranking well on search engines. | We implemented a robust SEO strategy including keyword optimization, metadata cleanup, and local SEO enhancements. |
| Unresponsive Layout: The site didn’t function properly on mobile devices, hurting user experience. | We rebuilt the site using responsive design techniques to ensure a flawless experience across all screen sizes. |
| Slow Loading Times: High-resolution images were slowing down the site. | We optimized all media assets and implemented lazy loading for faster page performance. |
| Difficult Content Updates: The previous CMS made it hard for the team to make timely updates. | We migrated the site to a user-friendly CMS, enabling easy edits, project uploads, and blog management. |
| Limited User Engagement: Visitors weren’t staying long or exploring services deeply. | We added interactive project galleries, service filters, and clear navigation to boost engagement. |
| Weak Conversion Path: There was no clear journey for visitors to contact or request design consultations. | We introduced strategically placed CTAs and a streamlined contact form that guides users to take action. |
| Lack of Analytics: They had no clear insights into how visitors used the site. | We integrated Google Analytics and set up conversion tracking to monitor performance and make data-driven improvements. |
| No Social Media Integration: Their existing website had missed engagement opportunities. | We embedded social media feeds and share buttons. |
Stronger Brand Presence: With a refreshed, modern website that visually reflected their design philosophy, Shelby Design Group saw a marked improvement in how clients perceived their brand online aligning digital impressions with the high-end quality of their work.
Increased Project Inquiries: After implementing targeted SEO and user-focused design improvements, Shelby Design Group experienced a notable rise in inquiries from architects, developers, and residential clients looking for creative design partnerships.
Smarter Marketing with Insights: With Google Analytics and performance tracking in place, the Shelby team gained clarity on how visitors interacted with their site. This allowed them to prioritize high-performing service areas and optimize their messaging moving forward.
“Working with AdBoex has been a turning point for our online presence. Our old website didn’t reflect the level of design we offer, but now, every visitor sees who we truly are from the first click. The new site not only looks beautiful, but it also works beautifully we’re seeing more inquiries, better engagement, and a clearer sense of what our audience wants. The team at AdBoex understood our vision and turned it into something that speaks directly to our clients. Highly recommend!”
Guillermo Naranjo
Business Owner
Adboex is a leading AI marketing comapany that specializes in helping businesses grow and increase job call conversions across the USA and Canada.
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